Design is a dialogue between client, designer and audience, and needs to be engaging and different in order to be effective. As a client Veloudo Velissari was respectful, receptive and also unafraid to challenge throughout the process. The designers concept for this project is simple: present the information in as straightforward a manner as possible. Designer Rannia Makrigianni approach was to get the idea, then experiment and figure out a design to best represent this idea. A calligraphic type along with the producer’s name, created an interesting tangent with the drop symbol, real world quality of the product characteristics and feeling.