Sophia “Enjoy thinking”

Promotional video teaser

Sophia’s moto is Enjoy Thinking. From there the momentum started to built, as we saw an opportunity for the moto to evolve artistically. We wanted to preserve the company’s identity and this was one surefire way to let them know that we pay attention to their guidelines. The company creates metaphors so all the adopted strategies were metaphoric in nature. This is the juxtaposition we tried to capture.  There were a lot of ways to represent it metaphorically, and eventually lighten it up a little bit!

What we did

  • Graphic Design
  • Motion design

Client

  • SOPHIA is a brand which strives to evoke the authentic and the cultural storytelling of Greek design through ethical trade and collaborative processes.